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Oba Cafe

Branding of Oba Cafe

Overview:
Oba Café, located in Kottayam, is a modern dining spot designed to awaken your senses and kickstart your day with vibrant, healthy offerings. The café’s name, “Oba,” reflects an energetic and welcoming atmosphere where the focus is on wholesome food that fuels both the body and mind. The logo visually represents the café’s playful yet health-conscious vibe, while keeping simplicity and fun at its core.

Design Concept:
The “Oba” logo plays with typography in a lively, unique way. The bold lowercase letters form the shape of playful, abstract faces within the ‘o,’ ‘b,’ and ‘a’—each symbolizing a different emotion of joy, surprise, and satisfaction. These emoticons capture the delightful experience that customers will have when enjoying their meals at Oba.

Color Palette:
The primary color is a refreshing green, symbolizing health, vitality, and freshness—perfect for a café focused on nutritious meals. The secondary color, a bright yellow, brings in a sense of happiness and optimism, reflecting the positive emotions associated with dining at Oba.

Tagline & Font:
The tagline “Kickstart your healthy appetite” wraps around the bottom of the logo, illustrating the café’s mission to help people embrace healthy eating habits in an enjoyable way. The clean, sans-serif font mirrors the fresh, modern, and approachable personality of the brand.

Symbolism:

• Faces in Letters: Each letter features a minimalistic face to engage the audience with a sense of joy and familiarity. Whether it’s the feeling of hunger, surprise at the flavors, or satisfaction after a meal, the emoticons represent a holistic dining experience.
• Green Circle: The circular shapes of the letters create continuity and flow, symbolizing harmony and the café’s commitment to healthy, balanced meals.

Overall Vibe:
The Oba Café logo is designed to be approachable, fun, and reflective of a place where customers can feel energized and happy through healthy food choices. The playful expressions add a dynamic, youthful energy to the brand while the green and yellow hues tie back to the café’s health-centered philosophy.

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