The “Pacha Curry” logo encapsulates the essence of freshness, health, and convenience, which are the core values of the brand. Each element of the logo is thoughtfully designed to represent these values and connect with the community it serves.

inspiration
The “Pacha Curry” logo draws its inspiration from two universally recognized symbols: the shopping cart and the fresh leaf. Together, these elements create a visual narrative that perfectly aligns with the brand’s identity, emphasizing freshness, convenience, and the natural quality of the products.

The Shopping Cart: Symbol of Convenience
The shopping cart is an iconic representation of modern consumerism, symbolizing the ease and accessibility of purchasing goods. For “Pacha Curry,” the cart is more than just a tool for shopping—it’s a symbol of the brand’s mission to make fresh fruits and vegetables readily available to everyone. By integrating the shopping cart into the logo, “Pacha Curry” communicates that customers can effortlessly access fresh produce, whether through their physical store or online.

The Fresh Leaf: A Metaphor for Freshness
The fresh leaf, gracefully incorporated into the shopping cart as the handle, serves as a powerful metaphor for the quality of the products that “Pacha Curry” offers. Leaves are a natural symbol of growth, vitality, and purity, and their presence in the logo reinforces the idea that everything sold at “Pacha Curry” is fresh, natural, and full of life. The leaf also connects the brand to the earth and nature, highlighting the organic and wholesome nature of the products.

The typography of the logo is bold and rounded, making it approachable and friendly. The word “PACHA” is highlighted in a strong green, reinforcing the idea of freshness. The contrasting white “CURRY” adds a layer of balance and readability, ensuring that the name stands out clearly. The font choice is modern, reflecting the contemporary approach of the brand in delivering fresh produce to the community.

Color Palette: The use of green shades works well to evoke a sense of nature and freshness. The dark green background helps the logo stand out.