Why Your Brand Needs a Logo That Doesn’t Make You Cry

Hey there, fellow brand builder! 👋

So, you’re thinking about getting a logo for your business. Maybe you already have one. Maybe you don’t. Maybe you’re still using that thing your cousin made in 2008 using Paint… 😬 (No judgment here, we’re all friends.)

But here’s the thing: Your logo is the face of your business. It’s the first impression people get of your brand, and you know what they say about first impressions – you only get one! Unless you’re a cat. Then you have nine lives and nine chances… lucky you. 😸

But back to logos. Let me break it down for you:

Why You Need a Logo That Works (And Doesn’t Make You Cry in the Shower)

1. First Impressions Last

You wouldn’t wear socks with sandals to a business meeting, right? (At least, I hope not.) Your logo is your brand’s outfit, and it needs to look sharp, professional, and ready to impress. It’s not just some random clip art you found in 1995 – it’s the first thing customers will see. And just like socks and sandals, a bad logo is hard to forget. 🧦+🥾= 😬

2. Instant Recognition

Ever see a swoosh and think, “Oh, there’s that shoe company!”? Yeah, me too. A good logo makes people remember you without saying a word. Imagine someone scrolling past your business online or walking by your store – you want them to pause, recognize your logo, and say, “That’s the one!”